John Roche · Principal Product Designer · Dublin, Ireland

I help teams decide what to build, then make complex products simple.

I’ve worked with Kitman Labs, the Premier League, Amazon, HSBC, Honda, the BBC and Penguin Books

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Selected work

9 projects

Training planning, performance data and dashboards for elite clubs.

Working prototypes and games built with AI coding tools.

Tools for the engineers who resolve major network outages.

Sending money home, often to people without a bank account.

A configurator for every model, grade and option in the range.

Touch ATMs, money transfer and global UX principles.

An award winning iOS pregnancy app for the UK’s biggest parenting site.

A website and an app on three platforms for a heritage charity.

Redesigning Gateway, the BBC’s intranet.