Project 03 / 11
Warren Customer Research
Warren is my own customer research practice. Usability testing, expert UX audits, interviews, focus groups, surveys and service testing for digital products and services.
Every engagement ends in a short, visual report ranked by impact, rather than an eighty page deck that sits in a drive. I designed the brand and built the site.
The name does the positioning. A warren is what rabbits dig, and the work is digging into how people actually use something, so the mark, the icons and the line all pull the same way. The monogram is a W drawn as rounded arches, closer to a tunnel mouth than a letter, and a rabbit watches from a burrow in the artwork.
One yellow carries the whole identity, against black and a warm paper white. Bricolage Grotesque sets everything from the headline weight down to the captions.
warrencustomerresearch.com is a single page: what the practice does, the six research methods, how an engagement runs in four steps, and what lands in the report.
